The date is set!! Boris has declared hospitality will be back open on 4th July! Woo Hoo! It will be so amazing to help put smiles on peoples faces & creating special memories again.
I do know, however, that not all venues such as events spaces & nightclubs, will be back fully open. So, I will ensure I take this into consideration when pulling together my weekly info.
FYI, after 11th July, my weekly emails will be bi-weekly. I am getting much busier now, which is good of course & I’m sure you will also be busy looking after all your returning customers.
This week, is one of the last chances to download my FREE PDF GUIDE that reveals: “How Hospitality Businesses Can Re-Launch Their Social Media After Lock-Down, EVEN IF You Don’t Have Tonnes Of Time Or Content Ideas!”
‘USEFUL ARTICLES & INFO’
Here ‘s the round up of all the bits & pieces I have seen this last week that I thought might be of help to you…..
Obviously, this is the BIG NEWS: ‘PM confirms pubs can open on 4th July with 1m distancing’ rounded up by ‘The Morning Advertiser’. I’m sure there will be tonnes of content & guidelines to share with you next week.
I really liked this article from ‘E-Hotelier’ called ‘Six Ways To Prepare To Re-Launch Your Hotel’. I particularly liked the section: “Reassure visitors by moving from story-telling to story-caring”. Well worth a read with some good advice.
Also from ‘E-Hotelier’, some great advice on ‘Putting customers at Ease’ including speaking expressively, positive body language & the use of words.
I’m sure you’ve all read many an article now about the guidance on re-opening but if you want a round up & to see the full government guidance document you can do so here, via ‘The Morning Advertiser’: ‘What is the Government’s guidance for post-lockdown pubs’
‘PBP POST PICKS’
As you would expect, there are a plethora of posts about re-opening, it’s so great to see these. So, I have included lots of these in my ‘PBP Post Picks’ this week to give you inspo! (CLICK THE IMAGES TO BE TAKEN TO THE POSTS THEMSELVES ONLINE):
‘Wildcraft Bakery’, as usual, take us behind the scenes of their venue & their challenges, making sure they thank their followers for their support. Great Image:
Loving the way ‘Slice Bakery’ brought in the personal side to the family business including baby Eddie!:
‘Grumpy’s’ in Farsley really do take us on a journey. Last week they showed us what their DIY pizza kits might look like, then what they do look like, then here is a video on how to stretch your DIY Pizza base (CLICK THE IMAGE TO WATCH THE VIDEO):
Then they shared their followers pics of them making & enjoying their DIY pizzas, perfect!
I love the fact that ‘Rafters Sheffield’ always talk about their fresh produce & the fact a lot of it is home grown. I think aspects such as this will become more and more important:
Just something as simple as this post, ensures that customers still feel loved & get’s them excited to return. This is from ‘The Potting Shed’ in Guiseley:
And similar post, once again, from ‘Grumpy’s’. The emojis say it all!
Loved this fun way of talking about re-opening from ‘Catgill Campsite’:
I really like all the guarantees & pledges out there such as this simple one from ‘Everybodys’ in Guiseley, who I work with. A great way to create confidence:
I think the announcement of ‘Humblebee Farm’ re-opening went down pretty well!:
Plus at ‘Catgill’ they had this social distancing picture done of them jumping in the air. I love this, so nice instead of a boring “We Are Opening” post. This shows personality & emotions. Also, so nice to see followers excited & really supporting these fab, independent businesses:
Starting to talk about what they are doing are ‘The Potting Shed’ in Guiseley. Remember, take the customers on the journey with you, no matter what you are doing:
Also talking about getting ready ‘Ticket Office Bar’ in Ilkley. Also make sure you shout out to any local companies you are using too:
A simple but effective post from ‘Angelica’ Leeds, which shows their key USP:
Showing how excited they are with the news’ Grumpy’s’ in Farsley:
A great post from ‘The Ticket Office’. Ilkley especially like the use of the team in this and the language used:
Head on over for the last few weeks ideas on my previous blog posts HERE.
We are very close now to opening & therefore most of your content needs to be:
- Shouting from the roof tops that you will be opening & why people should come to you. Plus, how excited you are. How can you show this on pics & videos? Include lots about the team that will be looking after customers on their return.
- Showing how people can book with you & sharing your booking links.
- Demonstrating all the extra health, safety & hygiene measures you have put in place i.e. PPE. At table Apps, online check-ins, safety screens, disposable menus, sanitiser, contact less payments, cleaning etc. This will create reassurances for your customers & make them feel more comfortable to choose you over other venues.
- Showing the team getting ready to re-open i.e. Training, menu tasting, prepping etc.
- Talking about your products & services & what you will be offering.
- Sharing new menus & opening times.
- Involving your customers when they return to the venue & encouraging them to check-in, tag you in & use a hashtag – Give them the chance to win something for the best photo perhaps?FINALLY. COMMUNICATION IS ABSOLUTELY KEY THIS WEEK, SO ENSURE THERE IS ALWAYS SOMEONE AROUND TO ANSWER QUESTIONS VIA SOCIAL MEDIA.Continue to be heartfelt, honest, candid & yourselves.
Good Luck this next week or so!
Stay Safe. #keephospitalityalive and #keepsocialalive