From my experience I know that the hospitality sector is extremely competitive and therefore, it is essential to have a good understanding of your competitors so that you can ensure you do all you can to stand out from the crowd.
Completing a competitor analysis is beneficial in so many ways:
• It uncovers your Unique Selling Points
• It shows where you might need to improve your products and services
• It helps in how to best place and price yourself within the market
• It assists your sales team when pitching for event business, if applicable
• It assists you when marketing your business
People Buy People offer Competitor analysis activity that can include:
• Mystery test calls to competitors for either restaurant bookings and/or event enquiries
• Rate check calls for event enquiries
• Mystery Show Rounds for event enquiries
• Individual Competitor reports and reference documents
Prices start from £50 for Mystery Test Calls.